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Why Be (and USE!) a VA or VC?

You need to be able to quickly rattle reasons off to people (i.e. potential clients!) as to why they REALLY NEED you! Here are a few to get you started...

As a VA and/or a VC, you work at your own location (your home office), act as an independent contractor (i.e. are self-employed and get to take advantage of some awesome tax benefits!) and use your own equipment (in the comfort of your own home!).

This saves your clients HUGE money that they normally pay for onsite employees (i.e. providing benefits, office space, office equipment, etc.). Plus, your (VA's and VC's) charges can be written off as a business expense by your clients! And, to top it ALL off, your clients have the benefit of a professional level assistant or consultant working "for" them.

When you are a virtual assistant, you partner with clients (on a long-term basis) to provide high quality support services – without being onsite. Why has this suddenly become more popular? Because of today’s technology. The Internet, e-mail, phone, fax, IM, etc., all work together to make this profession TOTALLY doable today!

How do I know you could do it? Because you just use the skills you already have (from your years of working for someone else!) and put them to work for yourself and your clients! I’ll get into what your skills are later (you’ll be shocked at just how many marketable skills you have…and probably don’t realize!).

Use all of the PERKS discussed below as selling points with your potential clients!!!

So, why would someone hire a VA? (Use these ideas when talking to potential clients about why they WANT you, NEED you, MUST HAVE YOU! or when you’re explaining this business to someone unfamiliar with it…)

Jennifer Cummings, Entrepreneur and Owner of Keytura, Inc., who has been using virtual assistants and virtual outsourcing for years says, “My virtual assistants and consultants have helped me execute so many of the ideas I just had sitting on my desk. Using their services, I take action...which means I make more money! They are invaluable to my business!"

Time is precious to all business owners…so anything that frees up time and helps business is invaluable! Clients hire VAs to SAVE money! Yes…I said SAVE $$$. That may seem like an oxymoron, but just stay with me here…VAs are self-employed. They pay their own taxes, their own insurance, they pay for their own equipment and furniture, for their own training, etc. Plus! CLIENTS CAN WRITE OFF VA’S FEES AS AN EXPENSE – and they don’t have to pay taxes for a VA (as they would for an employee) or provide benefits and insurance…THAT’S HUGE! Any savvy business person is going to see the value right away!

Clients hire VAs…

1. To save money

2. To fill a position or to help with a temporary project

A client (i.e. business owner, entrepreneur, etc.) pays only for the services used – only when needed – no down time. One week your client might have 20 hours of work, the next only 5. We’ll talk about how you adjust for those fluctuations, but my point is…that’s a huge money-saver for clients. Why would they pay a full-time, onsite employee (who probably can’t get done in a day, what you get done in 2 hours!) benefits, vacation, taxes, lunch breaks, chatting at the copy machine, etc…when you can do it for them in half the time for half the expense???!!!

How can your client get past the “trust” factor and not having you onsite to make sure you’re doing what you say you are?

Well, that’s not hard. #1 - If you’re not doing what you say you are, it’s eventually going to become VERY obvious. Things won’t be getting done and it will show. #2 – You will keep track of, and provide your client with, a detailed record of tasks completed/time it took. #3 – and this is HUGE…

You are a business owner (as a VA…remember, Mompreneur?)… Your client’s success is KEY to your own success!

If you screw up your client’s business, you’re – in essence – screwing up your own. What person in his/her right mind would do that???!!! You both (you and your clients) need to think of each other as business PARTNERS.

Dan Gooder Richard, President of Gooder Group, has written a GREAT FAQ article…it's from your potential client’s perspective (i.e. questions your client might have for you, about using your services, etc.). Click here for a copy of that article.

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Are you feeling like this “VA thing” might be the answer to your prayers? But, are you like me and need more information – a checklist perhaps – to see if this is really do-able for you? Want to know what you need to do to get started? Well, voila…here you go!


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